Web3 Enabler: Join Our Crypto Revolution from EthDenver to Salesforce
At Web3 Enabler, we are living the energy of the crypto revolution every day. In this post, inspired by our recent update from EthDenver, we invite you into our journey at the intersection of cryptocurrency, regulation, and enterprise technology. This is both a progress report and a clear invitation: Web3 Enabler: join our growing ecosystem of builders, adopters, and investors who are helping define the next era of regulated crypto payments.
Our founder and CEO, Alex Hochberger, recently returned from EthDenver and the BitAngels events with a simple message: real builders are shipping real products, and we are positioning Web3 Enabler to be the infrastructure layer that brings stablecoin payments into mainstream platforms like Salesforce. As regulations like the Genius Act and the anticipated Clarity Act move forward, we see a path toward fully regulated crypto payments—and we are designing our products and capital strategy around that future.
EthDenver Celebrates Adoption: Inside a Builder-First Crypto Ecosystem
When we were at EthDenver, the most striking thing was not just the packed rooms or the headlines, but the sheer volume of teams actually building. EthDenver has evolved into one of the premier venues for serious founders, protocols, and infrastructure companies to compare notes and ship code, and Web3 Enabler was there to both learn and share how we are bringing crypto into enterprise workflows.
Attending the BitAngels event at EthDenver reinforced this focus on execution. Builders, investors, and operators were aligned around one core idea: crypto is moving from speculative narratives to practical, compliant use cases. Our work on blockchain payments for Salesforce is a direct response to that shift, making it possible for enterprises to integrate stablecoin payments directly into their existing customer and revenue operations.
BitAngels, PitchCast, and the Power of Community
Our time in Denver was also about community. We were proud to represent BitAngels Miami at PitchCast with the BitAngels National Group, connecting with founders and investors who are equally committed to sustainable, regulated growth in crypto. This network has been instrumental in helping us refine our vision and communicate how Web3 Enabler fits into the broader ecosystem.
It was especially energizing to meet with the BitAngels Chicago group and the BitAngels Colorado group in Denver, Colorado, and to deepen our ties with the extended BitAngel family. These conversations reaffirmed our conviction that the next wave of crypto adoption will be built on strong partnerships between infrastructure providers like Web3 Enabler, capital partners, and local communities of innovators.
Global Adoption: From Africa Onboarding to Canada On-Ramps
While events like EthDenver showcase the cutting edge, our day-to-day work focuses on real users in real markets. We are continuing to onboard people in Africa, extending access to crypto-powered financial tools where they can make a direct difference in how businesses move value. This is a practical expression of our mission: to use our technology to create faster, cheaper, and more transparent payment rails worldwide.
We are also actively looking for an on-ramp and off-ramp solution in Canada. As we expand our reach, we want Web3 Enabler to connect seamlessly into local banking and regulatory environments, ensuring that our clients can move between fiat and stablecoins in a compliant and efficient way. If you have strong contacts in the Canadian on-ramp/off-ramp ecosystem, this is another way you can help Web3 Enabler: join our network and collaborate on expanding access.
Bringing Blockchain Payments to Salesforce: AppExchange Submissions
One of the most tangible milestones from our recent update is our progress with Salesforce blockchain payments. We have submitted blockchain payments for Commerce Cloud to the AppExchange, enabling merchants to accept stablecoin payments directly through Salesforce’s powerful e-commerce platform. This is a major step toward making on-chain payments feel as seamless as traditional card rails for both merchants and customers.
In parallel, we have also submitted blockchain payments for Revenue Cloud to the AppExchange. Both products have cleared Salesforce security review and are moving through the process. These tools are designed to plug into broader crypto payment workflows, complementing capabilities such as USDC Payments Process: A Complete End-To-End Workflow and Crypto Payments Automation Tools That Cut Costs and Speed Settlements, giving Salesforce customers a complete, end-to-end stablecoin payment stack.
Why Salesforce + Circle Matters for the Future of Crypto Payments
Our strategy is grounded in working with the largest and most reputable players in their respective domains. We have partnered with Salesforce, the largest player in the CRM space, to align our roadmap with the tools enterprises already trust. At the same time, we have partnered with Circle, the largest regulated stablecoin company, to ensure that the assets moving through our systems meet the highest compliance and transparency standards.
By integrating with systems like Commerce Cloud, Salesforce’s e-commerce system, and Revenue Cloud, their platform for revenue cycle management, we are positioning Web3 Enabler to sit at the heart of how companies bill, collect, and reconcile revenue in a stablecoin future. For leaders exploring this space, resources such as Stablecoin Integration Salesforce: Seamless Blockchain on Your CRM and Salesforce Payments Integration: Enabling Seamless Cross-Channel Payments provide a deeper view into how these building blocks come together.
Regulation Catching Up: Genius Act, Clarity Act, and a Regulated Crypto Future
One of the most encouraging trends we highlighted is the regulatory momentum behind crypto payments. The Genius Act passed eight months ago, signaling that lawmakers are beginning to take the infrastructure and compliance side of digital assets seriously. Rumors that the Clarity Act is moving toward a negotiated agreement—and hopefully passing next month—point to an environment where the rules of the road for crypto payments become clearer.
For Web3 Enabler, this is not an abstract policy conversation. Our products, go-to-market strategy, and fundraising plans are built around the expectation that we are on our way to a regulated world where crypto payments can be done at scale. As more guidance emerges, enterprises will need tools to align policy and payments, an area we explore in depth in Salesforce blockchain governance in Practice: Aligning Policy and Payments and Ensuring KYC Compliant Salesforce Blockchain Across Your Crypto Workflows.
Web3 Enabler: Join Our Crowd Campaign on Republic.com
We are not just building products; we are also building a company that our community can own a piece of. That is why we are running a crowd campaign and inviting you to invest right now. You can go to Republic.com slash web3-enable, where the investment minimum is just $400. This structure allows a broader range of supporters to participate in our journey at an early stage.
When you invest through this campaign, you gain exposure to an early pre-IPO round. The crowd raise is set with a pre-money cap of $10 million. If the round closes anywhere between $50,000 and $250,000, when you convert to equity it will be based on a valuation of no more than that $10 million cap. For those who want more context before they invest, we share additional background and a direct invite in our video Web3 Enabler: Join Our Fundraiser Now and showcase the broader wealth-tech vision behind our stack in Digital Asset Wallet: Transforming Wealth Management.
How the Round Works: From Seed to Series A and Beyond
Our current crowd raise is a pre-pricing round designed to set Web3 Enabler up for a future price round, commonly called a Series A. What makes that next step a price round is that it will be led by a venture capital firm doing full due diligence, with additional investors coming in alongside them. This staged approach lets us build traction with users and revenue while aligning with institutional capital over time.
The potential follow-on investors we are in conversation with include Salesforce Ventures, Circle Ventures, and Alumni Ventures. Between Peter and Alex Hochberger, we qualify for four of the alumni groups that Alumni Ventures raises from, reinforcing our alignment with that platform. This is the broader capital stack that your early investment is designed to sit ahead of, giving you a place in our cap table before a larger institutional round sets a new price.
Why a $10 Million Cap? Designing for Realistic, Profitable Outcomes
We chose a $10 million pre-money cap very intentionally. In the Salesforce ecosystem, good-size acquisitions frequently range from $250 million to $750 million, with the larger ones reaching $2 billion or more. Alongside that, private equity groups routinely execute acquisitions in the $30 million to $80 million range, as well as deals at $50 million and above, across SaaS and revenue-focused businesses.
By keeping our valuation modest at this stage, we preserve flexibility to generate meaningful returns across a wide variety of exit outcomes. If a company raises at too high a valuation, it becomes harder for later-stage acquirers or private equity buyers to generate strong returns, which ultimately harms early investors. Our goal is to ensure that if we take Web3 Enabler public, sell to a large company, partner with private equity, or offer investors liquidity by taking the company reprivate, there are multiple realistic paths where our early supporters can make money.
Return Targets, Risk, and Our Long-Term Vision
We are transparent about both the upside and the risk profile. The goal we have articulated is a five to seven year timeline aiming for a sale of around $500 million or more. That kind of outcome would translate to roughly a 50x return on the crowd round valuation. In practical terms, if you invest $1,000, our ambition would be to turn that into at least $50,000.
However, there are no guarantees. Startups are inherently risky, and the process of scaling a company like Web3 Enabler involves regulatory, technical, and market uncertainties. What we can commit to is our strategy: partner with category leaders like Salesforce and Circle, build mission-critical payment infrastructure for enterprises, and maintain a capital structure that aligns the interests of founders, investors, and customers. For those exploring how crypto revenue and treasury visibility work in this context, we recommend Crypto Holdings in Salesforce: Visualizing Treasury Crypto Across Your Apps and USDC Payments Reporting Salesforce: Transparent Crypto Revenue Metrics.
What We Are Building for Enterprises: From Invoicing to Cross-Border Payments
Our roadmap is about more than a single app; it is about a coherent layer of crypto-native capabilities embedded in Salesforce. We are building tools that let organizations invoice in stablecoins, collect payments, handle cross-border settlements, and align those flows with revenue recognition and compliance requirements. This is where on-chain finance moves from experimental to operational.
To see how these capabilities connect, explore our work on Stablecoin Invoicing Salesforce: Automate Crypto Billing Across The Org, Crypto Enabled Invoicing Salesforce: Invoicing Reimagined Inside CRM, and USDC Remittance Salesforce: Faster Cross-Border Settlements. Together, these solutions give enterprises a practical way to adopt stablecoins for real business use cases like recurring billing, remittances, and international transfers.
Connecting Fiat, Stablecoins, and Revenue Recognition
Bridging legacy financial rails with stablecoin-native operations is a key design principle for us. Many of our customers need to operate in both fiat and digital assets simultaneously, with clear audit trails and revenue recognition that stands up to scrutiny. That is why we invest in integration patterns that tie invoicing, settlement, and accounting into a single, consistent flow.
For teams building their own strategies, we explore these bridges in resources such as Fiat Stablecoins Salesforce: Bridging Fiat and Crypto for Your ERP, Revenue Recognition Blockchain Integration: Automating On-Chain Revenue in Revenue Cloud, and Crypto Based International Transfers: Lower Costs, Faster Settlements. These capabilities are central to helping finance and operations leaders feel confident adopting stablecoins without sacrificing governance.
Web3 Enabler: Join the Next Phase of Regulated Crypto Adoption
From EthDenver’s builder energy to BitAngels community support, from Africa onboarding to our search for Canadian on-ramps, and from AppExchange submissions to our Republic.com crowd campaign, Web3 Enabler is focused on one thing: making regulated crypto payments a mainstream reality. We are connecting the dots between policy milestones like the Genius Act and the Clarity Act and practical tools that live inside Salesforce, where enterprises already run their businesses.
If you believe in a future where stablecoins and blockchain payments are as normal as card transactions today, we invite you to be part of this journey. Explore how our stack handles payments, compliance, and connectivity in Payments API Salesforce: Seamless Connectivity to Crypto Rails, Stablecoin Invoicing Salesforce: Automate Billing With Digital Assets, Crypto Visibility Salesforce: A Clear View of Client Crypto Holdings, and How to Accept SEPA Payments in Brazil: A Practical Guide. Then, if our vision aligns with yours, Web3 Enabler: join us as an investor, partner, or customer helping build the next generation of compliant crypto infrastructure.
