Web3 Enabler: Join Our Fundraiser Now
At Web3 Enabler, we are in a period of rapid growth and innovation—and we are inviting you to be part of it. In this update, we are sharing what we are building across stablecoins, on-ramps, and Salesforce-native blockchain infrastructure, and why we are opening our cap table to a broader community of investors. If you have been following our journey and are wondering “Web3 Enabler: join… is now the right moment?”, this post is for you.
We are currently running a public crowd raise, already about 5% funded and slightly ahead of our internal schedule. Alongside this, we are rolling out powerful new capabilities such as a Coinbase-powered on-ramp, gasless transaction workflows on low-cost networks, and deep native wallet integration for enterprise use cases. Our goal is clear: make it simple for businesses to send and receive crypto payments globally from within Salesforce, while creating significant upside potential for early supporters.
Why We Are Raising Now (And How the Terms Work)
Our active fundraise is hosted on Republic.com at republic.com/web3-enabler, where anyone who qualifies can invest with as little as $400. The current round is structured as a Reg CF with a $10 million pre-money valuation. In simple terms, if Web3 Enabler were to exit at $50–$100 million, early investors would be positioned for roughly 5–10x on their money before any additional dilution. If we eventually reach $250–$500 million, the implied return grows to the 25–50x range.
We have deliberately chosen a valuation and structure that does not require us to become a unicorn for investors to see a strong outcome. Our benchmark is the Salesforce ecosystem itself: successful Salesforce-focused acquisitions have historically ranged from $50 million up to $2.5 billion, with outliers around $8 billion on the high end and many deals in the $50–$150 million band. Our intention is to create a credible, execution-focused path where a 10x outcome is achievable without relying on extreme, speculative valuations.
Our Investor Philosophy: Making Money For, Not From, Our Investors
The guiding principle of this round is straightforward: our goal is to make money for our investors, not from our investors. That framing shapes how we think about valuation, product roadmap, and capital efficiency. We are building infrastructure and workflows that solve real payment and treasury problems for businesses, especially those already operating on Salesforce.
By keeping the focus on tangible value—reduced friction in cross-border payments, streamlined on-ramps, and automated stablecoin workflows—we believe we can compound revenue and enterprise value over time in a way that aligns with investor interests. If Web3 Enabler does reach unicorn territory, that simply unlocks the possibility of 100x outcomes for early backers. But our plan is built so that strong returns are possible even at more conservative exit levels.
Web3 Enabler: join Our Push Into Africa and Stablecoin Expansion
One of the most exciting areas of traction for us is Africa, where we already have some of our first clients and pilots running. We are also working closely with integration partners who are evaluating how to deploy our infrastructure for their regional and global customer bases. In markets where currency controls, FX complexity, and settlement delays are common, the advantages of stablecoin rails become immediately obvious.
A key part of this strategy is the ZARU coin, a South African-based stablecoin that helps address the challenge of which currency to hold and whether to hold overseas currency at all. By enabling stablecoins like ZARU to operate natively within Salesforce and across our wallet ecosystem, we make it possible for South African and other African businesses to transact seamlessly, without constantly worrying about capital flows or foreign currency exposure. For teams exploring similar use cases, our work around Cross Border Settlement Automation: Accelerating International Payments is highly relevant.
Coinbase On-Ramps and Gasless Transactions: Making Crypto Easy
We are rolling out a new Coinbase on-ramp that allows users to move up to $500 into stablecoins without going through a full KYC process at that threshold. For B2C companies running on Salesforce, this opens up a powerful B2B2C pattern: collect small payments from customers via stablecoins globally, using just a debit card, instead of requiring them to set up a full ACH relationship or manage a separate crypto onboarding process.
This on-ramp is also a game changer for operational gas management. Many businesses prefer to work in USDT on Ethereum, which can mean higher gas costs compared with networks like Base and Solana. With our Coinbase on-ramp, a company can wire funds into our network, receive stablecoins in their wallet, and then simply use a debit card or credit card to purchase $20–$50 worth of Ethereum for gas—purely as an operational expense to power transactions, not as an investment. This makes it simpler to run workflows like those described in our guide on Crypto Payments Automation Tools That Cut Costs and Speed Settlements.
Salesforce-Native Wallets: Circle, Gasless Networks, and More
Under the hood, everything we are doing is built to feel “100% Salesforce native” to the Salesforce admin or architect. Our native wallet support includes Circle programmable wallets, surfaced directly in Salesforce via a new Lightning Web component. In the demo we recently recorded, KYC is already completed, and the focus is on how an admin can manage wallets, networks, and on-ramps from within familiar Salesforce screens.
Within this Web3 wallet interface, we support gasless configurations that leverage lower-cost networks like Base and Solana. When gas is so inexpensive that the “gas station” can effectively abstract it for end users, businesses can run high-frequency or microtransaction-heavy use cases with minimal overhead. This is exactly the kind of flexibility we envision when we talk about Stablecoin Integration Salesforce: Seamless Blockchain on Your CRM and enterprise-ready Web3 infrastructure.
Configuring ACH, Wires, and On-Ramps Directly in Salesforce
In the same demo, we show how an admin can configure on-ramps by working with a “bridge entity” that has already completed KYC. From Salesforce, they can create a new on-ramp that corresponds to a bank account at Lead Bank under the verified entity. Payment instructions can be generated and downloaded as a PDF, then shared with the accounting team like any traditional payee.
When money is sent to this account, it arrives in the wallet as USDC on the Base network. This kind of bridge from fiat to on-chain assets underpins many of the use cases we describe in Fiat Stablecoins Salesforce: Bridging Fiat and Crypto for Your ERP. The experience is intentionally straightforward: once an on-ramp is configured, finance teams treat it as they would any other vendor or payee in their banking portal—only now, the outcome is a fully on-chain balance ready for automated workflows.
External Wallets: MetaMask, Coinbase, Trust, and Beyond
Not every organization wants to live solely inside native wallets, so we are equally focused on bringing external wallets directly into Salesforce workflows. In another preview, we connect a MetaMask wallet via WalletConnect by scanning a QR code on a phone. The network and address details are then captured into Salesforce, and the wallet is available as a first-class object in our system.
The flow is the same if a user prefers Coinbase, Trust, or many other wallets: scan, connect, and go. Once the wallet is linked, we can set up a Coinbase USDC bridge that routes directly into that MetaMask wallet, then automatically generate ACH or wire instructions for that specific external wallet. This architecture underpins the kind of interoperability we describe in Stablecoin Interoperability Salesforce: Bridging Wallets and Workflows, ensuring businesses can blend native and external wallets as needed.
Global Payment Methods: SEPA, PIX, SPI, and More
The same bridging pattern works across regions and payment standards. In Europe, the bridge can leverage SEPA; in Brazil, PIX; and in Mexico, SPI. Currency settings can be tuned per entity and per on-ramp, so your European subsidiary, Brazilian operation, and Mexican entity can each use the local rail that makes the most sense for them.
After an admin creates these on-ramps in Salesforce, the accounting team simply treats them as payees and sends funds using their normal banking tools. On receipt, funds emerge on-chain in the designated stablecoin and network, ready for automated payment flows, treasury operations, or customer-facing experiences. Our deep dive on How to Receive US ACH Payments in Mexico: Rails, Conversion, and Compliance outlines similar bridges for cross-border operations.
Unlocking USDT on Ethereum and Apple Pay for Gas Fees
For teams committed to USDT on Ethereum, we make it just as straightforward to configure flows that fund gas costs with consumer-friendly methods. Using the same on-ramp and wallet architecture, a business can set up USDT on Ethereum and then use Coinbase alongside a debit card or Apple Pay to top up gas balances as needed.
This approach keeps gas spending predictable and operational, rather than speculative. Finance teams can see exactly how much they are spending on network fees to support their crypto workflows, while admins and developers can design automations that keep wallets topped up without manual intervention. Combined with our frameworks from Establishing Stablecoin Payments Governance Across FinOps, this creates a foundation for disciplined, auditable on-chain operations.
Salesforce-First Design: 100% Native Experience
We build Web3 Enabler so that a “Salesforce person” feels instantly at home. Everything from wallet records to bridge entities to on-ramp objects follows Salesforce conventions, page layouts, security models, and automation tools. If you understand Salesforce record types and Lightning pages, you understand how to administer our Web3 stack.
This design philosophy means our tooling can plug directly into existing pipelines—for example, using stablecoins to settle invoices, credit notes, or partner commissions. Our content on Stablecoin Invoicing Salesforce: Automate Billing With Digital Assets and Digital Assets in Sales Cloud: Token-Based Contracts and Commissions shows how deeply this can integrate with sales and revenue operations without forcing teams to leave their core CRM.
Content and Community: Real World Blockchain Podcast
Alongside product development and fundraising, we are investing in education and community. We have relaunched our Real World Blockchain podcast, with new episodes currently in post-production and expected to go live early next week. You can subscribe via Spotify, Apple Music, or your preferred podcast platform.
In this new season, we dig into practical Web3 implementations rather than theoretical hype—how enterprises are actually using stablecoins, programmable wallets, and Salesforce-native rails in production. We also share more behind-the-scenes context about where Web3 Enabler is heading next. For teams planning broader digital asset strategies, our articles on Tokenization in Financial Services Cloud: Asset Tokenization and Custody Workflows and Client Wallet Salesforce Visibility: Empowering Advisors With Real-Time Crypto Insights complement these discussions.
web3 enabler: join Our Fundraiser and Shape the Next Phase
If you have been considering becoming part of Web3 Enabler’s journey, now is a pivotal time. Our crowd raise on Republic.com at republic.com/web3-enabler is already underway, with early investors helping us accelerate the roadmap you have just read about. The minimum investment is designed to be accessible, while still giving you meaningful exposure to the upside potential as we scale.
By participating, you are not just buying into a vision—you are helping us push forward specific capabilities: expanding our footprint in Africa, deepening stablecoin support, broadening our Coinbase and Circle integrations, and refining Salesforce-native tooling for KYC, payments, and wallet management. To see how these pieces fit together operationally, you may also want to explore our posts on KYC Compliant Salesforce Blockchain: A Practical Compliance Blueprint and Payments API Salesforce: Seamless Connectivity to Crypto Rails.
Next Steps: How to Get Involved With Web3 Enabler Today
To recap, our focus in this phase is threefold: scale our Salesforce-native Web3 infrastructure, deepen our real-world payment and treasury integrations across regions, and align our growth with a community of investors who believe in practical, compliance-ready blockchain adoption. The progress to date—across Africa, with wallets like Circle and MetaMask, and with partners like Valr and Coinbase—gives us strong conviction in the road ahead.
If “web3 enabler: join” is the question on your mind, your next steps are straightforward: visit Republic.com at republic.com/web3-enabler to review the offering, subscribe to Real World Blockchain on Spotify or Apple Music for ongoing insight, and explore how our solutions—from B2B Crypto Payments: Enabling Faster Vendor Transactions to Stablecoins in Salesforce Marketing Cloud: Tokenized Promotions and Loyalty—can fit into your own roadmap. We look forward to welcoming many of you onto our cap table and building the next chapter of enterprise Web3 together.
