At Web3 Enabler, we are uniquely positioned to contribute to self-sustaining Cardano growth by making ADA payments and blockchain-based tools accessible to enterprise users worldwide. Through a combination of technical expertise, business development acumen, and a firm foothold in the Salesforce ecosystem, we are delivering real-world use cases that expand Cardano’s reach beyond the blockchain-native community.
Our approach is rooted in long-term sustainability. Rather than relying solely on grant funding, we focus on building commercially viable applications that integrate seamlessly with widely adopted enterprise software—starting with our flagship product: the ADA Wallet for Salesforce.
The Role of Business Strategy in Cardano’s Evolution
During a recent Cardano budget reconciliation workshop, one key topic stood out: the importance of funding projects that can stand on their own legs after initial support. In other words, the future of Cardano depends not only on innovation, but also on sound marketing, business development, and go-to-market execution.
That’s where Web3 Enabler excels. While many blockchain teams are engineering-led, we bring a balanced blend of product, technical, and business leadership—enabling us to execute, grow, and scale sustainably.
Meet the Team Behind the Vision
Our team is composed of experienced entrepreneurs and blockchain professionals, many of whom have held leadership positions across multiple Cardano ecosystem projects, including Sky Protocol. This cross-pollination between Cardano ventures not only strengthens our internal capabilities but also amplifies our ability to contribute meaningfully to the network’s growth.
- Alex Hochberger, our CEO, brings decades of experience in tech entrepreneurship and marketing. He also serves as the B2B Go-to-Market Strategist at Sky Protocol, where he has helped shape and scale Cardano-native enterprise offerings.
- Gauthier Lamothe, our Head of Business Development, is also the CEO of Sky Protocol. With years of experience in international communications, localization, and strategic sales, Gauthier plays a pivotal role in securing partnerships and promoting ADA utility in real-world business contexts.
- Hugues Marty, our Marketing and Social Media Lead, serves as the Community Manager for Sky Protocol. His background in multilingual communications and digital content strategy helps us tell Cardano’s story in an authentic, globally relevant way.
Salesforce AppExchange: A Launchpad for Sustainability
What makes Web3 Enabler particularly resilient and growth-oriented is our integration into Salesforce, the world’s most widely used customer relationship management platform. We are proud to be an independent software vendor (ISV) partner of Salesforce, and our products—starting with our Blockchain Payments solution and the ADA Wallet—are listed on the Salesforce AppExchange, giving us a built-in distribution and support infrastructure.
This strategic positioning unlocks new growth channels and monetization opportunities that go far beyond the typical Web3 project lifecycle. We don’t just build products—we build bridges between Cardano and the enterprise world, creating sustained demand for ADA and driving deeper blockchain adoption.
A Self-Sustaining Vision for Cardano and Web3
As we continue to develop enterprise-facing applications for ADA and other Cardano assets, we’re proving that it’s possible to build mission-aligned yet commercially sustainable blockchain solutions. Our ongoing development of corporate partnerships within the Salesforce ecosystem will only amplify these efforts.
In short, Web3 Enabler is more than a product studio—we are a strategic enabler of Cardano’s enterprise future, and we’re proud to lead the charge in building solutions that last, scale, and make a real-world impact.
