Representing Cardano at Salesforce tradeshows is a strategic initiative designed to introduce one of the world’s most innovative blockchains to decision-makers within the global enterprise software community. These events provide a rare and powerful intersection between cutting-edge blockchain technology and real-world enterprise use cases.
Bringing Blockchain to the Salesforce Ecosystem
We aim to represent the Cardano network at Salesforce tradeshows, as part of our efforts to drive adoption of Cardano within the Salesforce ecosystem. Web3 Enabler is committed to building real utility for ADA, the native asset of the Cardano blockchain, by enabling seamless interactions within the Salesforce ecosystem. Through two Catalyst Fund 13 proposals, we aim to lay the foundation for this integration:
- ADA for Salesforce: Creating robust payment rails for ADA directly within Salesforce CRM and Financial Services Cloud, unlocking new possibilities for customer transactions and loyalty programs.
- ADA Wallet for Salesforce: Delivering a user-friendly Cardano wallet interface that allows enterprise users to manage, send, and receive ADA without leaving their Salesforce environment.
By embedding Cardano-native tools into Salesforce, we’re bridging the gap between Web3 capabilities and the tools enterprises use every day, making blockchain adoption more accessible and practical.
Cardano at Salesforce Tradeshows
To ensure Cardano gains visibility among key enterprise players, Web3 Enabler is planning a comprehensive event presence:
- Dreamforce: As Salesforce’s flagship event, Dreamforce attracts thousands of technology leaders, developers, and enterprise stakeholders from around the globe. Representing Cardano here is essential for visibility and networking.
- World Tours: These global events offer regional outreach in key cities. We plan to attend 10 World Tour events over the next 12 months, focusing on locations in continental Europe and the United States, where our team is based. This ensures consistent outreach without straining operational resources.
- User Groups: These niche communities, such as regional Salesforce users, Women in Tech, and the Blockchain Blazers, offer intimate settings to evangelize Cardano’s potential. They allow for deeper engagement with professionals actively seeking innovation in CRM and data solutions.
Why It Matters
Salesforce dominates the enterprise SaaS landscape. By positioning Cardano as the go-to blockchain for Salesforce users, Web3 Enabler is creating a pathway for mainstream crypto adoption—one that is grounded in utility, compliance, and enterprise relevance. From payment integrations to digital identity and data integrity, Cardano has the technical foundations to meet the needs of global business. Now, it’s time to bring that message to the right audience.
